It’s easy to compare ourselves to athletes, celebrities, authors — even experts in our respective fields.

Because they’re at the top of their game, it seems natural to assume those who accomplish great things were born to be extraordinary. That achieving greatness was somehow pre-destined for them.

Yet, we’re all unique and we’re all wired with our own little bit of genius, which can empower us to become influencers in our chosen paths or fields.

Influence is both a natural and learned quality that’s developed over time. Do you have what it takes to routinely ask clients what’s important to them and to serve that need, to constantly strive for greatness?

Do your thing and do it better than anyone else.

You no doubt possess talents others do not. Most likely your collection of friends, influencers, colleagues and clients could write testimonials
praising your unique know-how and expertise.

So, what do you want to be known for? Do you want to be known as a broad-skilled generalist or as a subject-matter expert?

Answer these four questions to jumpstart your journey to better understand yourself and your influence on others.

1. What inspired you to do what you do and help people and organizations become the best they can be?

2. What do you do better than anyone else you know?

3. What general tips can you share with like-minded professionals who want to showcase their business acumen and know-how?

4. How can people connect with you?

When you describe what you do better than anyone else, you use a focused strategy.

And, when you can focus and describe to clients with confidence what you do best, more and more doors open, and you become in-demand within your industry.

Guest Post: TTI SI